Cooperative ITS - user experience
17066
2018
The study examined factors influencing user adoption of Cooperative Intelligent Transport Systems and strategies to better communicate these technologies. TML brought its expertise in mobility and safety effects, C-ITS, and behavioural change.
Today, we already see interaction between vehicles and road infrastructure. In the future, digital interaction between vehicles on the one hand and vehicles and road infrastructure on the other will have a significant impact on road safety, the efficiency of traffic flows on our roads, and driver comfort. This digital interaction is enabled by so-called C-ITS services or Cooperative Intelligent Transport Systems.
The aim of this study was to gain a better understanding of the elements that influence user acceptance of Cooperative Intelligent Transport Systems and services and/or elements that may influence willingness to buy and/or use them.
The project included the following tasks:
TML has extensive experience in the various disciplines and competences in the areas of
More specifically, for this project we built on our specific expertise regarding the analysis of mobility and safety effects resulting from the introduction of new technologies and policies. In recent years, TML has also played a prominent role in projects concerning intelligent transport systems and autonomous vehicles, such as CITRUS and EMDAS.
Today, we already see interaction between vehicles and road infrastructure. In the future, digital interaction between vehicles on the one hand and vehicles and road infrastructure on the other will have a significant impact on road safety, the efficiency of traffic flows on our roads, and driver comfort. This digital interaction is enabled by so-called C-ITS services or Cooperative Intelligent Transport Systems.
The aim of this study was to gain a better understanding of the elements that influence user acceptance of Cooperative Intelligent Transport Systems and services and/or elements that may influence willingness to buy and/or use them.
The project included the following tasks:
- The preparation of an inventory, analysis, and reporting of social, emotional and/or economic elements that may influence end-user dispositions, taking into account recent representative studies and projects.
- Appropriate positioning of these elements in a theoretical (behavioural) framework.
- Proposals for methodologies, actions, and strategies to maximally inform, sensitise, and convince the end user of the added value of C-ITS.
- An enumeration of (measurable) indicators to test these strategies.
TML has extensive experience in the various disciplines and competences in the areas of
- acceptance and behavioural change,
- process guidance,
- communication,
- C-ITS,
- technology watching, and
- Flemish mobility policy.
More specifically, for this project we built on our specific expertise regarding the analysis of mobility and safety effects resulting from the introduction of new technologies and policies. In recent years, TML has also played a prominent role in projects concerning intelligent transport systems and autonomous vehicles, such as CITRUS and EMDAS.
